Content Proposal Template

**PLEASE NOTE** The template has been adapted slightly from the version showcased on TikTok. The design and overall structure still remain the same however, some of the text and graphical elements have been edited. Please contact flo. if you have any questions regarding this before purchasing. 

 

So, what’s inside? 

 

This 20-page template comprises 7 chapters in total (as well as an introduction) to convey your content strategy, idea or campaign in the best way possible. 

 

Chapter 1: Aims & Objectives. 

Chapter 2: Content Audit. 

Chapter 3: Customer Profile.

Chapter 4: Strategy.

Chapter 5: Marketing.

Chapter 6: Content Creation.

Chapter 7: Conclusion

 

There's also separate pages dedicated for your campaign/project title, an introduction and a small note to thank viewers/readers. The template also provides space for you to include project visuals or mockups if needed.

 

Struggling to think of an idea on how you could use this template? Here are a few to get your brain ticking: 

 

• A ‘fake project’ content pitch for a brand you love. 

• A social media content campaign for an awareness date coming up e.g. Valentines Day

• A new content strategy pitch for your own personal brand 

• A content proposal for internal marketing channels at your place of work

• A client content pitch, showcasing what you could do to improve their existing strategy

 

You’ll have everything you need to deliver a successful campaign pitch.

This template is copyrighted by flo. Create and all credit for the designs must be attributed appropriately. Purchasing this template gives you the right to use it for personal and commercial use. 

 

YOU MAY NOT resell, redistribute or share these templates in whole or in part for any reason; claim this template as your own; or sell any design digital or printed in any offline or online store. The template is made by flo. Create.

 

You may change or modify this template in any way for your own personal use. 

 

​​flo. strongly encourages customers to use this template as a guide and a source of inspiration as opposed to repurposing it as their own. The aim of this template is to provide the foundations and content needed to build your own portfolio that’s reflective of your skills. 

 

Because of the nature of this product, all sales are final, and no refunds can be given under any circumstance. flo. is not responsible for any printing errors, so please double-check the sizing, colours, bleed lines, etc. Also, note that there may be a little colour difference between seeing in monitor and printing in paper.

 

By purchasing this file, you accept all the above terms and conditions. 

 

Please contact flo. if you have any issues, queries or feedback on the portfolio templates via email or social.

PLEASE NOTE - flo. strongly advises customers to read the file guide before using this template. To open the digital files, click on the ZIP folder and it will open up the relevant assets for you to use.

 

• Adobe InDesign CC 2020 document (.indd and .idml for cs4 or later version - compatible with cs4 and higher version)

• Canva Template - Link on PDF file (accessible for both free and premium accounts)

• Microsoft Word .docx (compatible with 2010 and higher version)

• Apple Keynote File

• PDF (non-editable, for viewing purpose only)

• File guide PDF 

 

This document is editable in Microsoft Word, Adobe InDesign, Canva and Apple Keynote only. It will not work on pages, google docs, adobe photoshop or any other program. Please make sure you have the proper software if you wish to edit this item. A PDF file is available as view only alternative.

 

• A4 portrait size (21.0 x 29.7cm)

• 20 page custom document

• Can be used for print or digital files (export to pdf)

• Editable files (text, color, & objects are editable)

• Complementary file guide (please read this before opening the file)

 

Some text seen in the preview images is sample or placeholder copy. This is where you can insert your own content or text. Step-by-step guidance points are provided throughout. 

This template was originally created on Adobe InDesign therefore if you are accessing it on Microsoft Word, Canva or Keynote there might be a few limitations with regards to editing certain design elements. Notably, other design tools are different to InDesign. 

 

The complementary file guide includes a range of information on how to download and use the template effectively. Please read carefully before opening the template files.

 

Please remember this template/guide is here to provide you with content ideas, frameworks and inspiration for your own portfolio. Certain sections/pages might not be relevant to your idea/project. 

 

flo. encourages customers to change content suited to an individual concept. 

 

The portfolio is heavily focused on marketing but can be applied to other industries within the creative environment.

What can I actually use this template for?

 

The template is most appropriate for those wanting to pitch a content strategy, project or campaign. It includes the necessary assets for you to successfully explain a content-focused idea.

 

However, it can be applied to other areas in the industry aside from content creation. For example, it could be easily adapted to make an influencer, social, PR etc. marketing proposal. 

 

You can use it for a range of purposes and industries within the creative sector. It provides you with a framework and design to convey your idea/s and can be adapted to suit different projects. 

 

What's the other text in my template? Is it a different language?

 

The text found in some of the documents is Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. This is for you to replace with your own content.

 

Can I use my own branding?

 

Yes! You can easily use your own fonts and colour palettes within Canva, InDesign, Word and Keynote.