Influencer Marketing Template
Want to present an impressive Influencer Marketing Strategy but not sure where to start? Look no further.
With step-by-step guidance points, industry-level expertise and professional designs, flo’s Influencer Marketing Strategy Template allows you to communicate your influencer-focused project or campaign effectively and effortlessly. Whether you're a graduate who wants to create a ‘fake project’ influencer campaign to impress employers at an interview, a freelancer who wants to pitch an influencer strategy idea to a client or a student who wants to present a university project to lecturers, this multi-purpose, sleek template is perfect to captivate any audience.
*PLEASE NOTE: the influencer idea within this template has been created based off an hypthetical concept using ASOS as an example. This strategy has never been used by ASOS, the framework is just an example to provide inspiration.
So, what’s inside?
This 24-page template comprises 10 chapters in total, providing you with an effective framework to pitch or present your influencer marketing strategy, idea or campaign in the best way possible.
Chapter 1: Campaign Overview.
Chapter 2: Target Audience.
Chapter 3: Aims and Objectives.
Chapter 4: Production Schedule.
Chapter 5: Campaign Research.
Chapter 6: Creative Concept.
Chapter 7: Social Strategy.
Chapter 8: Influencer Profiles.
Chapter 9: Content Planning.
Chapter 10: ROI Projections.
There's also separate pages dedicated for your campaign/project title and a small note to thank viewers/readers.
Struggling to think of an idea on how you could use this template? Here are a few to get your brain ticking:
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A ‘fake project’ influencer marketing proposal for a brand you love (this could be used in a interview marketing task situation).
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An influencer marketing campaign plan for your own small business.
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A new influencer marketing pitch for internal marketing channels at your place of work
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A client marketing pitch, showcasing what you could do to improve their existing influencer marketing strategy
You’ll have everything you need to present a successful influencer marketing strategy.
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This template is copyrighted by flo. Create and all credit for the designs must be attributed appropriately. Purchasing this template gives you the right to use it for personal and commercial use.
YOU MAY NOT resell, redistribute or share these templates in whole or in part for any reason; claim this template as your own; or sell any design digital or printed in any offline or online store. The template is made by flo. Create.
You may change or modify this template in any way for your own personal use.
Because of the nature of this product, all sales are final, and no refunds can be given under any circumstance. flo. is not responsible for any printing errors, so please double-check the sizing, colours, bleed lines, etc. Also, note that there may be a little colour difference between seeing in monitor and printing in paper.
By purchasing this file, you accept all the above terms and conditions.
Please contact flo. if you have any issues, queries or feedback on the portfolio templates via email or social.
PLEASE NOTE - flo. strongly advises customers to read the file guide before using this template. To open the digital files, click on the ZIP folder and it will open up the relevant assets for you to use.
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Adobe InDesign CC 2020 document (.indd and .idml for cs4 or later version - compatible with cs4 and higher version)
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Canva Template - Link on PDF file (accessible for both free and premium accounts)
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Microsoft PowerPoint (compatible with 2010 and higher version)
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Apple Keynote File
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PDF (non-editable, for viewing purpose only)
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File guide PDF
This document is editable in Adobe InDesign, Canva, Microsoft PowerPoint and Apple Keynote only. It will not work on pages, google docs, adobe photoshop or any other program. Please make sure you have the proper software if you wish to edit this item. A PDF file is available as view only alternative.
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A4 portrait size (21.0 x 29.7cm)
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24 page custom document
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Can be used for print or digital files (export to pdf)
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Editable files (text, color, & objects are editable)
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Complementary file guide (please read this before opening the file)
Some text seen in the preview images is sample or placeholder copy. This is where you can insert your own content or text. Step-by-step guidance points are provided throughout.
This template was originally created on Adobe InDesign therefore if you are accessing it on Microsoft PPT, Canva or Keynote there might be a few limitations with regards to editing certain design elements. Notably, other design tools are different to InDesign.
The complementary file guide includes a range of information on how to download and use the template effectively. Please read carefully before opening the template files.
Please remember this template/guide is here to provide you with content ideas, frameworks and inspiration for your own influencer marekting strategy. Certain sections/pages might not be relevant to your idea/project.
flo. encourages customers to change content suited to an individual concept, business strategy, influencer pitch etc.
The portfolio is heavily focused on influencer marketing but can be applied to other industries within the creative environment.
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What can I actually use this template for?
The template is most appropriate for those wanting to pitch ab influencer marketing strategy, project or campaign. It includes the necessary assets for you to successfully explain a influencer-led idea. It provides you with a framework and design to convey your influencer strategy effectively.
What's the other text in my template? Is it a different language?
The text found in some of the documents is Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. This is for you to replace with your own content. There's also written examples to provide you with an additional source of inspiration alongside the guidnace notes.
Can I use my own branding?
Yes! You can easily use your own fonts and colour palettes within Canva, InDesign, PowerPoint and Keynote.