
The Full Portfolio Template
The full portfolio template provides you with the foundations to develop your very own career tool, marketing strategy or business plan. It's a versatile resource that can be adapted to suit a range of different industries, purposes and projects.
This template directs you on how to develop your portfolio content with step-by-step guidance and action points on every single page. With a marketing focus, this template is ideal for graduates, creative professionals, students, entrepreneurial minds... you name it!
Please read the full product description before purchasing.
Overview
flo.'s full portfolio template is a comprehensive guide to help support people with content creation surrounding the marketing and business environment. It's an in-depth business plan with a concentration on marketing meaning that it can serve multiple purposes - these include marketing education, career progression and business development. It was originally designed as a startup research strategy but has been modified to accommodate a range of projects, best suited to marketing campaigns and business plans. The bespoke design and structure makes it the perfect template!
What's inside?
The template comprises of 9 chapters in total, these include...
Chapter 1: The Concept. This chapter is the initial stage of developing your business plan/marketing strategy. The framework provided allows you to brainstorm concepts, analyse skills and ultimately, decide what the project will entail.
Chapter 2: Situation Analysis. This chapter is the second stage of any successful business/marketing plan, research. The sub-sections include compliance and policies, campaign market and PEST analysis with key action points on what research to apply throughout. From this, you can assess the internal and external environment to understand your project’s capabilities.
Chapter 3: Market Research. Here you can look into the size of the market, competitor activity and consumer trends to determine the viability of your project.
Chapter 4: Brand Identity. This chapter involves sculpting a brand identity/aesthetic for your campaign/business - defining a purpose, logo and aesthetic that your audience will resonate with.
Chapter 5: Pricing Strategy. This chapter enables you to develop a price plan for your business or a budget for your marketing campaign. The sub-sections provide frameworks for you to research pricing theories and industry insights, which then can be translated into a financial/budget plan.
Chapter 6: Communications. The section allows you to explore the most effective methods of communication for your business/campaign, including a range of marketing outputs and materials.
Chapter 7: Clients. Here you can look at creating positive customer relationships with your audience looking into the consumer journey and developing a clear production plan.
Chapter 8: Assignments. This chapter will involve developing the final deliverables for the campaign/business (client/consumer-facing outputs) bringing the project to life with tangible content.
Chapter 9: Future Ventures. This chapter will involve looking at future opportunities to evaluate how the business/marketing campaign could evolve.
This template is copyrighted by flo. Create and all credit for the designs must be attributed appropriately. Purchasing this template gives you the right to use it for personal and commercial use.
YOU MAY NOT resell, redistribute or share these templates in whole or in part for any reason; claim this template as your own; or sell any design digital or printed in any offline or online store. The template is made by flo. Create.
You may change or modify this template in any way for your own personal use.
flo. strongly encourages customers to use this template as a guide and a source of inspiration as opposed to repurposing it as their own. The aim of this template is to provide the foundations and content needed to build your own portfolio that’s reflective of your skills.
Because of the nature of this product, all sales are final, and no refunds can be given under any circumstance. flo. is not responsible for any printing errors, so please double-check the sizing, colours, bleed lines, etc. Also, note that there may be a little colour difference between seeing in monitor and printing in paper.
By purchasing this file, you accept all the above terms and conditions.
Please contact flo. if you have any issues, queries or feedback on the portfolio templates via email or social.
PLEASE NOTE - flo. strongly advises customers to read the file guide before using this template. To open the digital files, click on the ZIP folder and it will open up the relevant assets for you to use.
- Adobe InDesign CC 2020 document (.indd and .idml for cs4 or later version - compatible with cs4 and higher version)
- Canva Template - Link on PDF file (accessible for both free and premium accounts)
- Microsoft Word .docx (compatible with 2010 and higher version)
- The Full Portfolio Template .pdf (non-editable, for viewing purpose only)
- File guide .pdf
This document is editable in Canva, Microsoft Word & Adobe InDesign only. It will not work on pages, google docs, adobe photoshop or any other program. Please make sure you have the proper software if you wish to edit this item. A PDF file is available as view only alternative.
- A4 landscape size (8.26" x 11.69")
- 205 pages custom document
- Can be used for print or digital files (export to pdf)
- Editable files (text, color, & objects are editable)
- Complementary file guide (please read this before opening the file)
Some text seen in the preview images is sample or placeholder copy. This is where you can insert your own content or text. Step-by-step guidance points are provided throughout.
Please open & read the file guide pdf first before opening the template (read about the file guide in the section below).
This template was originally created on Adobe InDesign therefore if you are accessing it on Microsoft Word or Canva, there might be a few limitations with regards to editing certain design elements. Notably, Microsoft Word’s design tools are different to InDesign.
The complementary file guide includes a range of information on how to download and use the template effectively. Please read carefully before opening the template files.
Please remember this template/guide is here to provide you with content ideas, frameworks and inspiration for your own portfolio. Certain sections/pages might not be relevant to your idea/project.
flo. encourages customers to change content suited to an individual concept.
For context, the original InDesign file was designed as a development portfolio for a university project, which happened to be the creation of flo.
The portfolio is heavily focused around marketing but can be applied to any industry within the business environment.
Apologies in advance if you do find any grammatical/spelling errors. It was difficult to proof due to the size of the portfolio.
The full portfolio originally took around 4 months to develop (this included initial copy and content).
Why is the Canva version split into 3 separate templates?
Due to Canva placing a 100-page limit on documents made within the app, the file has been split into three separate editable templates. All of the original content is still included. If you wish to merge the files together to create one full document, please seek advice online or use Adobe Acrobat.
Can I access the Canva template even if I don’t have the pro subscription?
Yes, you can still download and edit the Canva with the free version. Additionally, all elements used to develop the portfolio are free within Canva, so requires no additional purchases. If you wish to add pro items, that would be an additional cost within the platform.
What's the other text in my template? Is it a different language?
The text found in some of the documents is Lorem ipsum is placeholder text commonly used in the graphic, print, and publishing industries for previewing layouts and visual mockups. This is for you to replace with your own content.
Can I use my own branding?
Yes! You can easily use your own fonts and colour palettes within Canva, InDesign, Word and Keynote